Donald Norman's Quotes

Donald Norman's Quotes 13

I've been looking at the iPod- the Apple iPod. One of the interesting things...

So what does a good teacher do? Create tension - but just the right amount.

We expert teachers know that motivation and emotional impact are what matter.

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I think there is a tendency in science to measure what is measurable and to...

Isn't one of your first exercises in learning how to communicate to write a...

And to get real work experience you need a job and most jobs will require...

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I prefer design by experts - by people who know what they are doing.

Also note that invariably when we design something that can be used by those...

User-centered design means working with your users all throughout the project.

It is relatively easy to design for the perfect cases when everything goes...

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Readers always seem to think that the author has some control over the design...

In my opinion no single design is apt to be optimal for everyone.

Beauty and brains pleasure and usability - they should go hand in hand.